I might be biased as I do get paid from a radio company to host a syndicated morning show but I have to say traditional am and fm stations have to be in your marketing plans if you want to connect with new customers. In fact this morning on my show a commercial came on for motivational speaker John Assaraf. The Great author, speaker, and entrepreneur who's been featured on Oprah, Larry King, and yes, The Wayne and Jayne show.
My ears perked up thinking maybe John was coming to town for a seminar or something. BUT I was wrong. All John was doing was giving away information. It was an ad directing people to sign up for his newsletter. That was it. Sign up and learn the secrets to living the life you always wanted.
WHY would multi-millionaire authors now be focusing on traditional media? Because it works in connecting with real people.
Just watch the trend…more and more people will be going back to traditional marketing in 2010. Tomorrow, I'll bring you some of the current stats about the growth of radio.
Wayne
