I heard a killer idea today that I need to share. Imagine 20,000 people at your local sporting event. Instead of the game, you walk out onto the center of the floor. All eyes are watching you and you have 3o seconds to tell them why they should be stampeding to your store OR to your website.
Now write your sales copy like that was really gonna happen.
That's a small but powerful difference between advertising and advertising.
A great website to help you with this
www.15secondpitch.com
Wayne Kelly
