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Are you planning on launching your media campaign this fall? If so, let me tell you why it’s important to start NOW!
Book publishers say that the fall is the hottest time of year for book sales. So it makes sense for you get on the radio and tell millions of people how your book is a great addition to their libraries. Here’s the only problem with your plan.
The fall is also ratings time for radio stations. This is when stations pull out all the stops and try to create the best radio to pull in the most listeners. The higher the stations are in ratings, the more money they can charge for advertising. So hosts and producers will not take a chance on any new interviews unless they are proven to be a great guest.
The way to get around this is to start now. Summer is a great time for you to get media attention! Think of this time as your audition. If they like you, maybe you’ll get a ton of f..r..ee publicity for your book, product, or business. BUT I do have 1 warning.
Make sure you know how to do a great interview! The best topic with the best written media release won’t save you if the interview sucks.
Starting Tuesday July 15th, I will be teaching a 3-part course on getting ready for interviews. Let me show you how to be 100% ready to impress producers, hosts, and listeners. Get details at:www.onairpublicity.com/programs.shtml
See you soon,
On the Radio!
Wayne Kelly
