You are an expert right? OK. In what area? If you want to get in the media, patiently wait for the right moment to share your expertise about something that is happening in the news.
Example:
Jessica Simpson was photographed with a copy of the book "How To Deal With People You Can't Stand" by Rink Brinkman. The book was very popular with coaches who have tried to bolster team spirit in the workplace.
If your expertise is dealing with workplace morons…you could piggyback off this story.
Example:
Ashley Simpson was drunk and climbing on the counters of a McDonalds in Toronto. If your expertise has to do with bacteria on counter tops…yes you could piggyback on that story.
Make your topic relevant to something in the news and get booked.
Wayne Kelly
