If you have been following my work for even just a few short months you know that my favorite word is PIGGYBACK. This is where you take a national story and piggyback off of it so the media sees the relevance of your subject matter to the public.
Every day, every month, and every week usually has a nation day tied to it.
Here's what I found for the week of Feb 12-17, 2007
THIS WEEK:
-National Engineer’s Week
-Eating Disorders Awareness Week
-Pay Your Bills Week
-Give Yourself Credit Week
-International Flirting Week
-Brotherhood/Sisterhood Week
Pick up the phone and share how your expertise can piggyback off any of these topics and someone will put you on the radio!
Wayne Kelly
The Radio Guy
Coaching people to become their own Fine Tuned Publicity Machines
