When you write your headline and send it to the media, it better reach out of the email and grab them by the throat. You MUST be unique. As Simon Cowell says, don’t always play safe.
Yesterday I was sent 20 radio show interview requests. Guess how long it took me to go through 20 media releases…come on…any idea?
2 minutes. I read the headline and the first paragraph and if they don’t have me by then, I’m gone.
As my friend Trevor Crook, the copywriting genius says, people should write down 50 headlines and then pick the best. In my opinion the 2 most important success secrets for great publicity are:
1. A smokin’ Hot Headline
2. Doing a great interview
Everything else can be forgiven and we’ll let slide, but you need to grab me and then blow me away with a very good interview
Wayne
