Wayne's note: Last week I sent an email to my newsletter group about the teachers strike in BC Canada. It said "if you have any topics to do with kids education, keeping sane at home"…whatever…to contact all the media in BC and you will get booked. This guest did it sooo well, a bigtime producer dropped me line about the experience.
Hey Wayne,
I wanted to pass on one of the best pitches and correspondence with a guest I have had yet. I have a feeling you have heard from her already so this may be old news but it was a good experience so I will pass it on. I am actually going to forward the 4 emails to you so you see them as they were sent and recieved. Here is a summary of the 4 emails:
1st: Unsolicited pitch directly to me (not spam) from publicist. Does not pitch book right off the top. Actually suggests what we could talk about for our specific audience.
2nd: I suggest a time, date and requesting a main number as well as a backup.
3rd: Actual guest responds confirming time, date and requests a number where we can be reached. Guest also adds most recent bio and a "suggested intro" – very nice touch.
4th: I confirm interview (and give some feedback and ask for some as well).
There will be a 5th email as I always follow up with a copy of the interview for every guest which is followed up with a quick phonecall.
Have a good day,
Chad Exley – Z95 Vancouver
PS: The guest is Kelly Nault and she's on my show in the morning!
