Aaron Broverman is a reporter with AOL Canada who emailed me and asked to do a story on "On Air Publicity". Of course I was thrilled to do the interview and Aaron was amazing. He asked great questions but he also possessed the most important quality a broadcaster should have…being a good listener.
So how did Aaron find me? Turns out his mom is a subscriber to my On-Air PR newsletter and she forwarded it on. When you get a mom's approval, you know you have made it!
So thanks to Aaron's mom – and of course, to Aaron for a great interview. Please check it out
http://www.walletpop.ca/blog/2010/06/24/on-air-publicity-a-business-for-radio/
Wayne Kelly
