Do PR Firms work?
This question was asked recently in a Linked IN Group that I am a part of…and the answers that flowed in were surprising to me. Almost all said for the money…no.
WHY?
A PR firm can cost anywhere from $2500 and up to get you interviews.
BUT – AS a radio host who deals with the PR firms regularly – I can tell you that is not always their fault. Most do a great a job of pitching their clients the trouble is after I book them when it’s time to do the interview, the guest doesn’t have the energy, they don’t know how to engage the audience and they don’t know how to drive traffic back to their site.
Basically the interview sucks!
SO Before you spend the big bucks on a PR firm why not take a crash course that encompasses all aspects of your Media Campaign.
And when you get all the pieces lined up – you can do any interview anytime…
Just like my past clients Dale Susan who took our information and created her online media kit – with her sample interviews…so when NBC came to investigate if she was the right person for the interview…they knew immediately that she was.
Hi Wayne! Just wanted to let you know your teachings have paid off. I was interviewed and featured on NBC Nightly News with Brian Williams this past week. The producer that found my website definitely took a look at my media page before contacting me.
Dale Susan
Here are the steps you must have to have an effective Publicity Campaign:
1. Who Cares? Do you really have something to say that can educate and entertain listeners or is it the same old fluff? A great place to start with this…what is making you made about your industry? IF you are in health and fitness…what is it that is sending you over the edge about people not understanding why they need to exercise?
2. Who are you and why should the media care? Your angle has to be something that is in the news…you need to be the expert in your field that has something to say. I will show you how to make your topic stand out from your competitors so the media is interested
3. What will the interview entail? With my Interview Media sheet, the media knows exactly what you will deliver before they ever pick up the phone to contact you. So many people don’t have a clue where to take an interview and how to make it interesting to their core audience
4. What is your goal for the listeners? What do you want them to do? Forget about sales – instead you need to get them into your sales funnel. Give something away that is only available to the listeners of each interview. It has to be good and it has to solve their problem. You could give away a special report PDF. A small version of your book. Something of value. (What a great way to build a big list)
BONUS Pieces you MUST have:
1. A Media Release. This is a sheet introduction from you to the media. This is the piece that can make or break your interviews.
2. A Database. Where to find interviews. These days anybody can do an interview…but where will you find the big opportunities? A radio show can have 5-10-or even 50,000 listeners…what do you send to their producers to get in front of those ears?
January 22nd I will be running the ON-AIR Publicity Group Training Program. You'll learn to be a great interview, how to prepare for the media, what the media wants, and how to book interviews anywhere anytime.
Details at: http://www.onairpublicity.com/group-training/
Wayne
