I always threaten I'm gonna lose it and today I will. I booked an interview about why you should check your credit score more than once per year. With identity theft and credit card offers everywhere, I knew my listeners would love this topic. Guess what. It was a complete flop! The guy (who shall remain nameless) answered 3 questions in a row with, "It all depends, each situation is different, and you should go to my website." He didn't tell me a thing. I finally threw him another question and said on the air don't tell me to go to your website.
It was bad. And I had to admit I was annoyed, even more so when I went to his website and found it to be a sales site.
If you are going on the radio, newspaper, or a TV show, you MUST give great content.
After the call I did tell him in a nice way that the interview could have been incredible and he just threw it away.
Then I called his publicist to tell them I would have deleted it if it was pre-recorded.
Everyone needs media coaching. With the short attention spans of everyone and fast moving pace of life, you need training more than ever before. Thanks for letting me vent!
Wayne Kelly
