I heard a radio advertisement and I thought it was brilliant. I’ve seen Dell on TV and in Newsprint but just the other day I heard them on the radio.
The thing that stood out to me was the web URL they used. It wasn’t the regular www.dell.com it was www.dellradio.com Brilliant. They can track which ad has the greatest web response. I love this idea. Oh it’s far from a new idea but I haven’t heard the other big companies doing this. If you want to know if your radio interviews are getting people excited…try it. You can make an easy URL for people to remember when you add radio to the end of it. Example: Wayneradio.com The key is to have something memorable for people to remember as they are driving, getting their kids off to school or distracted by any number of things going on in life.
