I love stumbling across articles that use what I teach for publicity. I am reading Donald Trumps book, ‘Art of the Deal.’ And there it was on page 39.
He’s talking about using the media.
He writes, “Sometimes they write positively, and sometimes they write negatively. But from a purely business point of view, the benefits of being written about have far outweighed the drawbacks. It’s really quite simple. If I take a full page ad in the New York Times to publicize a project, it might cost $40,000, and in any case, people tend to be negative about advertising. But if the New York Times writes even a moderately positive one column story about one of my deals, it doesn’t cost a thing, and it’s worth a lot more than $40,000.â€
