I recently called a potential radio guest after receiving her media release. Everything looked great. It was a topic that was a perfect fit for my listeners on the Wayne and Jayne show. So I called her up to arrange the interview and I was horrified when I heard her phone message. I don’t know if she was asleep when recording it, or if she regularly has NOOOO Passion in her voice. I then hung up quietly without leaving a message.
Think of your voice mail as an audition. If I have never met or heard you before and your voice mail smacks me as horrid, why would I book you for an interview? Change it! Make it cheery and professional! Even when the media gets you on the phone, make sure your passion and excitement comes alive. If you don’t make the audition, we will make an excuse and cut you before you ever get booked!
Wayne Kelly
