Oh yes, I know you are very important to yourself. Just like me, I think everyone should take my media training program…every author, every speaker, every inventor…everyone.
When you are thinking about a media campaign you need to ask who cares. How many times have you heard this? Yet it happened to me again last week. I was contacted by the publicist of one of the biggest selling authors on the planet and he wanted to come on my radio show.
So I asked what the topic was going to be…and it was a sales pitch to get people into his weekend seminar in Florida.
I am just a little radio show in BC Canada, how the heck was this going to entertain my soccer mom audience with this topic? I’m sure a couple people who had recently written books would have loved to listen to this interview but most everyone would be wondering what I’m doing talking to a guy about going to a conference in Florida.
Now if they changed that topic to how stay at home moms can supplement their incomes while staying home with their kids…I would have been all over that topic.
By the way I asked how many booking this author got…and she said 6. See,it doesn’t matter how big you are, you still have to answer the question – who cares.
Wayne Kelly
