In this week’s edition:

1.      Interview Tips to Sell Books NOW

2.      Hot Radio Topics for December

3.      I Got a Speeding Ticket

4.      This Will Shock You

5.      Webinar: Branding your Book and Message with itunes!

LISTEN TO TODAY’S NEWSLETTER

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1. Interview Tips to Sell Books NOW!…

Welcome to your biggest sales month!

November and December are GREAT months for authors.

BUT you can’t just sit back…you HAVE to get out there and talk about your book.

Yes, people are getting busy. Local media would love to have you on to talk about your book. But talking about your book isn’t about sounding like an infomercial. –It’s about showcasing yourself as an expert.

Here are some critical points while being on the air in Dec:

• Never say, “In my book,” while doing the interview.
• Use the name of your book.  You need to brand it.
• Be as helpful as possible and give as much real content in a 10-minute interview as you can.
• Share stories about why you wrote the book.  (A friend and client, Rabbi Ed, wrote his book about Prostate cancer because, when fighting for his life, he couldn’t find the information he desperately needed. Now he’s a top seller on Amazon for Prostate Cancer. This really showcases him as the expert—not only did he experience it, he researched the disease and is now helping others.)
• And remember…don’t be shy about mentioning your book as a great Christmas gift. Donald Trump wouldn’t bat an eye about doing so and neither should you. This is your livelihood we are talking about.

2. Hot Topics for December…

Welcome to another exciting month…December, which means it’s:

World aids month
National write a business plan month
National tie month
Spiritual literacy month

Special weeks are:

National hand washing awareness week; Dec 6^th –12th
Gluten-free baking week; Dec 19^th –25th

And special days of note:

National cookie day; Dec 4th
International volunteer day; Dec 5th
National pawnbrokers day; Dec 6th
National salesperson day; Dec 10th
National chocolate covered anything day; Dec 16th
National re-gifting day ; Dec16th
Underdog day; Dec 17th
National whiners day; Dec 26th

These are just a few examples of piggyback stories for December.  If you can connect with anything happening this month, let me know…I always need great guests for the Wayne and Jayne show!

3. Speeding Ticket

I Got A Speeding Ticket—my first in a long time.  In fact, I haven’t had one in Canada since releasing this hit song and video!  BUT my American cop friends…well, they just write me up anyway!

4. This Will Shock You

The absolute BEST time for you to book interviews is: Christmas Vacation.

While the rest of the world goes into holiday mode, radio and TV must go on. –The news, the Talk shows, the call in shows…they all continue on through the break and are desperate for great interviews.

Can you help?

If you want to book 5-10 interviews, email me and we’ll create a media package that will have the media calling you and booking you on the spot!

How do I know? –Because my Talk producer friends are already looking for people they can book at the end of the month.

Are you interested in my Super Low December Interview Special? If so, email me ASAP. I can only help 5 people…but the price will shock you.

5. Webinar: Branding with iTunes Dec 2

Struggling to get your books message out to others?

Are you reaching a big enough audience on the web?

Business podcasts are some of the most downloaded programs on the Internet. WHY? Because these days people are hungry for great content on the fly.

The Proof:

1.5 Million iPhone 4G’s sold the first day available

2 million iPads sold in the first two months of being on the shelf

273 Million iPods sold in the last 10 years (and that grows by millions per month)

Podcasting gives your clients, your potential clients AND your fans an OPPORTUNITY to learn from you and get to know you better while they’re jogging, driving, commuting…anywhere an iPod goes!

Register at www.onairpublicity.com/teleseminar

That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

I hope to see you soon…On the Radio!

Wayne Kelly