In this edition:

1. She called me live!

2. Let’s Talk about Sex!

3. Media Training starts Tuesday

LISTEN TO The PODCAST!

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1. She called me LIVE!

This week on my radio show we were in the midst of doing an air survey when I answered line #5 with, ”You’ve got the Wayne and Jayne show.”
A Lady says, ’”Ummm, Hi. I’m Sheila and I’m going to be doing a reading of my new book at the library tonight at 7.”

I say, “Great, Sheila, I’m happy you called but you are live on the air.”
(You could FEEL her embarrassment.)

But when you call the Wayne and Jayne show we always want to help out, so I quickly said, “Sheila, are you a new author?”
She said, “Yes”

So I said, “Please call us back so we can do a real interview with you and tell our listeners about you and your book. And before you leave, please tell us again where you’ll be so we can come see you.”
…And she did.
“OK, now back to our original survey.” I continued…

So what would you have done?
What do you think Sheila did?
Can you believe she didn’t follow up?!! –Even after being told LIVE on the air that we were going to interview her just because she had the guts to call us…never mind that it was live…but she picked up the phone and called!

Most people are frozen by fear and will never take the step to tell the media about what they do.

Well, Sheila never called back nor did she follow up. That’s sad.
You will ALWAYS get media in your local town. Yes, ALWAYS!
Want to know how? (Check out my latest training at the bottom of this email.)

Being a local gal, Sheila has many friends and contacts that would have bought her book—just because she’s their friend. She easily passed up $2,000.00 in sales by not getting back to us…
How’s that for motivation to call your local media!

2. Featured Guest of the Week

We are a family friendly radio show. So when Kim pitched me about a topic on sex, my first reaction was, “Nah. I think I’ll pass.” BUT I booked her anyway—I knew she’d be on Morning TV and had been on radio.

The morning of our interview she wrote asking if she could say the word “masturbation.” (Last time a ‘sex-pert’ was on our show she talked about “orgasms”…and we sure heard about it from the GM!)

But this time, after we finished the interview with Kim the PD flew into our studio raving about what a homerun we just hit and this was exactly what our listeners need to hear…I thought the PD was going to throw us a parade she was so excited with how the topic had been handled! LOL!

So Kim will be back for a monthly feature and is now The Wayne and Jayne show sex-pert!

Listen to her Interview here:

http://www.onairpublicity.com/2010/11/lets-talk-about-sex/

3. Media Training for Authors and Experts

Final Media Training of 2010 starts November 16, 2010.

Just think: If you sell 40 more of your books, this training is paid for! –Yes, ONLY 40 books!

In this training you get 800 radio show contacts that do interviews by phone…

PLUS you’ll know:

• How to pitch them
• How to be a great interview
• How to drive listeners to your site to BUY
• How to be your own successful publicist
• How to suggest a topic the media LOVE
• How to become a monthly…or even a weekly…guest on radio shows all over the world!

If this happens…do you think you’d sell 40 more books?

Sign up now!

http://www.onairpublicity.com/2009/11/my-media-training-course/

Do you have a book or product and want to get it featured in the media? Email me and we’ll build you a marketing plan. And don’t sweat…we can fit almost every budget.

That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Until next week,
Keep your radio on and loud!!

Wayne Kelly