In this Edition:

1.      The worst thing a Media guest can do

2.      November is…

3.      Featured Interview

4.      Media Training

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1. The WORST thing a media guest can do

The absolute worst thing you can do, as a guest of ANY media, is to miss your interview time—Do this and you will never get booked again.

There is nothing worse than telling my radio listeners I have a great guest coming on that they do not want to miss…and then the guest misses the time…and the listeners feel as if they’ve been strung along for no reason…and I’m left scrambling to fill in with something else.

That almost happened to me last week.

Luckily the guest had taken my class and knew the steps to take to ensure we connected:  She sent me her backup phone number!  It turned out the phone company was having major problems so my guest’s office line rang busy.

If she hadn’t sent me the back up number I would have thought she was on the phone and was missing our call—an easy way to never get invited back on the Wayne and Jayne show…EVER!

2. November is…

…Another great month of Interview possibilities for authors and experts!

I always say you need to link your topic to something going on.

Here are few Monthly observances for November:

• National Diabetes Month
• Banana Pudding Lovers Month
• Diabetic Eye Disease
• Family Stories Month
• Lung Cancer awareness
• Military family appreciation
• National adoption month…tie this in with Celebrity adoption
• Alzheimer’s Disease
• National Pet Cancer awareness

I’ll have more great interview possibilities next week!

3. Featured Guest of the Week

What is one of the great benefits of getting the On-Air Newsletter? — By reading this newsletter you have an opportunity to get booked for my radio show.

Yes, last week I booked five guests for Halloween week!

On Wednesday I interviewed the Story Lady about scary dreams. We met because she is a reader of the on air Publicity newsletter.  She followed my PR advice and ended up on my morning radio show.   Listen to our Interview here:

http://www.onairpublicity.com/blog/the-radio-show/the-story-lady-a-great-interview

4. Media Training for Authors and Experts

The Final Media Training of 2010 starts November 16, 2010.

You need to know how to book yourself interviews…but more importantly, I’ll show you how to get interviews any time you want, show you how to create your own media release any time you want, show you how to do great interviews that always drive traffic to your website, show you how to NEVER get banned…and much, much more.

Details at

http://www.onairpublicity.com/2009/11/my-media-training-course/

Do you have a book or product and want to get it featured in the media?  Email me and we’ll build you a marketing plan.  And don’t sweat…we can fit almost every budget.

That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Until next week,

Keep your radio on and loud!!

Wayne Kelly

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