In This edition…

1.      Welcome to February

2.      Solving problems = Interviews

3.      New group-training class

LISTEN TO TODAY’S NEWSLETTER

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1. Welcome to February!

It’s another month of interview possibilities and piggyback opportunities. Today I want to show you how to create a newsworthy pitch using the following story ideas.

February is:

American heart Month

Bake for Family Fun Month

International Boost Self-Esteem Month

International Expect Success Month

National Children’s Dental Health month

National Mend a Broken Heart Month

National Pet Dental Health Month

Let me show you how one person used the above list to create a media release. (I received this at my radio show this week):

In honor of February, National Pet Dental Health Month, Dr. Jeffrey Klausner, a veterinarian and the chief medical officer of Banfield Pet Hospital, the world’s largest veterinary network, with more than 750 locations across the country, is available to offer tips on how to identify dental disease and ways to prevent it.

This is Brilliant! It’s relevant.plus it talks about one of the 5 magic morning radio topics. Pets!

2. Can you Help Super-mom?

You don’t always have to create content for interviews…sometimes the content is there….all you need to do is provide the solutions!  I bet we have a handful of people reading this newsletter that could help super-moms. Everyday your local newspapers are featuring stories like this:

‘SUPER-MOMS’ FEEL INADEQUATE: Research from the parenting website Netmums revealed that nine out of ten mothers constantly compare themselves with others, with 40 percent believing their fellow moms are better parents. Only one in four of the 5,000 mothers polled considered themselves to be better parents. But the constant pressure to appear to be supermoms is leading many to twist the truth, the survey revealed. Popular topics for white lies are parenting problems, financial difficulties, television watching and the amount of quality time spent with children or partners. (Daily Mail)

So here’s my tip: what problems can you solve from today’s newspapers?

3. NEW Group Training Class

I wanted to create a brand new Publicity Media Class that meets my high expectation for your success paired with a lower cost so real everyday people who have created books or businesses can get Publicity…and I hit the mark with this new program!

If you are an Author, speaker and entrepreneur who really wants to:

• Build a Brand starting in your own city and then spread it throughout the country…and beyond,
• Build a List by knowing how to offer a deal at the end of the interview without sounding like an infomercial,
• Build a Relationship that has media calling you again and again, giving you thousands and thousands in media publicity,

Then this Training Class is for you!

Before the 4 weeks are up:

• You will have a piping hot Media Release
• You will know how to make A staggering number of Media Contacts
• You will know how to get booked anywhere, anytime
• You will know how to speak in sound bytes
• You will know the secrets to building a huge database
• You will have the confidence to be a great interview

And the Price will shock you!!!  (I wanted to make sure that everyone could take advantage of Publicity on Radio, TV, and Print!)

There are a limited number of spaces. I keep the class sizes small so you get a ton of personal attention.

Here are the details:

http://www.onairpublicity.com/2011/01/group-training/

That’s it for my On-Air Publicity Newsletter,

Thanks for reading, and I hope I see you soon,

On The Radio!

Wayne