On-Air Newsletter – Issue #154

1. Who Fell in Love with you this week?

2. Interview Challenge

3. Listen to Maddy’s interview

4. Want to be the Next Success Story?

LISTEN TO TODAY’S NEWSLETTER

1. How Many NEW people learned about you this week?

How many new people learned about you and your services this week?

I see many PR and media coaches touting that you can make millions by getting radio and TV publicity. Unfortunately…it just doesn’t happen. –You don’t hire a PR firm for ten grand and have them get you on the top 20 shows in America…and then you sell a ton of books or programs.

If you go into the world of PR with that attitude, you will be disappointed!

Your focus should be on telling everyone what you do and THEN giving them a reason to come to your website or your book signing…and then you can sell them.

They have to like you.

They have to see you solving a problem for them. Do THAT…and you will be rewarded.

I know of people who’ve been on Oprah and didn’t make any money at all! And I know of others who’ve been on one small market radio show and sold two cases of books.

Your goal should be to have an interview on at least one radio show per week.

There are hundreds and hundreds of stations that have 100,000 listeners. Multiply that by 50 weeks…and you’ll have had 5 million people learn about what you do. And if only 1% take action and sign up for your newsletter or download a free gift from you, that’s 50,000 new people that you can add to your list.

Do this for a year and something magical will happen to your interviews…you will become stronger and deliver better content in a friendlier way…which could lead to maybe 2% of listeners checking you out.

That’s when doors start opening to the top shows in America and the magic begins and you finally get taken seriously!

2. Interview Challenge

Next week radio stations will be booking guests for Halloween. Do you have a great topic for Halloween? I’ve already booked Val Heart for Thursday on the Wayne and Jayne show. Her topic is: pets and ghosts! Now that’s a winner if I ever heard one!

I do have more openings for the right topic…so send me your pitch ASAP. If it fits with The Wayne and Jayne show and my listeners, you’ll be booked for a live spot.

3. BBC’s Guest of the Day

Last week I shared Maddy’s success story on landing an interview with the BBC. Listen to how he didn’t let his negative upbringing in a very poor neighborhood in India stop him from moving to the UK to build a great life and now coach others on how to live better while overcoming obstacles.

And recently I featured Maddy on my Radio show’s Motivational Monday segment. Enjoy the interview at

http://www.onairpublicity.com/blog/the-radio-show/maddy-on-motivational-monday

4. Want to be the Next Success Story?

If you have a message that can help people…radio shows, podcasts, TV, magazines, and media from around the world would LOVE to interview you.

I have a couple of openings for 1-on-1 media training. Let’s discuss your goals and see if we are a fit. I’ve helped clients get interviews on:

Time Magazine, Good Morning America, Dr. Laura, Oprah and Friends, BBC, CBC, TV shows in Vancouver, Toronto, Houston, and more, Star Magazine, Fox and Friends, and hundreds of radio shows around the world.

Would you like to be next???

Email me or call me at 250-512-1281 wayne (at) onairpublicity.com

That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Until next week,

Keep your radio on and loud!!

Wayne Kelly

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5 Magic Topics for Morning Radio, Media Release samples PLUS 40 Radio producer contacts and the weekly newsletter…subscribe: http://www.onairpublicity.com/newsletter

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