Studies show between 80-90% of people tune in radio every week!

How would you like to get in front of them and showcase your lifestyle expertise?

What would happen to your business if you could become the go-to-resource for a few Radio and TV shows?  Listeners would learn to trust and like you…and then they would start reaching out to you.

You could convert these listeners into customers and you wouldn’t have to sell.

All you would need to do is be a great guest and share great ideas with the media!

BUT BEFORE YOU THINK IT SEEMS EASY

BEWARE – Media is only wanting great guests. If you don’t follow the media rules, you will never get an interview.

You have to create a media release (and it MUST look a certain way so we think it was created by a PR firm).

You need to know what to say to Media.

You need to know how to contact them.

Let me walk you step by step through the process of becoming your own publicist and Media STAR!

I’m very proud to say with this program, clients not only get on the air, but they often become regular weekly or monthly guests…and some even get offered their own shows.

The ‘ON-AIR’ Publicity Course Includes:

The Insiders Guide to Getting Free Radio Publicity e-book/ Training Manual which includes examples and templates to create your own publicity kit

Over 3 Hours of Audio lessons walking you step-by-step through the process of creating your own powerful media campaigns. (Recorded in Studio so it sounds like I’m sitting beside you.)

Audio #1

Publicity Overview – How to use publicity to build a list, build your national brand, and sell products.

Audio #2

Meet the Gabby Cabby – (This is an interview with a Cab Driver who does his own PR and is now heard by 300 Million people in 71 countries…every month!) The strategies that work for him, will work for you!

Audio #3

What’s Your Value, 20:01 – It all starts here. Interviews are not about you. They are about the listeners and what you can do to entertain and educate. This is the foundation most people miss and why they never get On-Air.

Audio #4

Understanding How Radio Works – Once you understand the inside workings of a radio show, it will be easier for you to become a resource and get booked again and again. Those who do the homework have a far greater chance of success. Understanding this will save you months of frustration.

Audio #5

Interview – T. Harv Eker – After this interview with T. Harv, listeners rushed to the bookstore to grab a copy. The bookstore sold every copy and had to place a big order for more. Listen and learn how T. Harv gets results by not sounding like an infomercial…but instead by delivering great content people need to hear!

Audio #6

How to create a successful Media Release – A Media release is the introduction and industry standard for getting booked by media. Things have changed in the past 5 years. Being a radio host who is being pitched constantly, I will show you what you need to have to create an eye-catching media release that grabs the attention of the producer and the show host.

Audio #7

The genius behind the Media Page – Old-fashioned PR kits will make you broke! The media page I teach you to create, complete with templates, will make the media believe you are a true pro…even if you have never done an interview before.

Audio #8

How to Make Contact and get booked  – Who do you call? Where do you find them? What do they Need? PLUS: where to find their contact information without spending money on a media contact list.

Audio #9

Using Social Media – AS a producer I am seeing more and more people connecting with me on social media.  What is the right and wrong way to do it?

Audio #10

How to be a Great Interview – Anybody can hire a PR firm to book you interviews…but just because you get booked, that doesn’t mean the interview will ever run or anyone will hear it. Even I have deleted many interviews that were not good enough to be played on the radio. The only sure way to get played…is to be a great interview. Here you will learn about sound bytes, stories, and how to match the tone of the host.

Bonus Radio Host and Producer Interviews

6 Radio Hosts and Producers share what they look for in guests.  They share how they liked to be contacted. What makes a great interview. And what makes them book you and share you with their listeners!

PS: One of the producers is an EX-Oprah Producer who’s worked with the best in the industry: DR. Laura, Oprah, Danny Bonaduce, A&E Biography, and more. She shares what she looks for in booking interviews and how to best approach the Top shows in America.

MORE Bonus Material

4 Interviews that captured the power of connecting with an audience.

PLUS 3 Interviews with Experts, just like you, who booked their own interviews, were featured on the biggest shows including Larry King and actually convert listeners into clients!

Special Offer $197

$97

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Program is entirely Digital and Downloadable. All audio is mp3 format and the samples and ebook are PDF. You will be learning instantly!

If you have any questions, contact me at Wayne@onairpublicity.com