My home study course
On-Air Publicity:
Whether you self-publish or work with a traditional publisher, how much publicity you receive is up to you. With the state of the economy, publicity is one of the first things cut as this market dries up.
Many people believe the publisher will help them with publicity but I hear stories almost daily about how, by the time authors realized that publicity was really their responsibility, their book had already been out for 6 months…and they felt like they missed out on the newness of their book.
I’ve interviewed many of the biggest motivational superstars on the planet and they still talk about: Think and Grow Rich, or, How to Win Friends and Influence People. Tony Robbins is still being asked about Awaken The Giant, and Stephen Covey gets called in to talk about The 7 Habits.
The secret to getting publicity for your book is to make people care about it. You must tie it into a relevant story that the media wants to discuss.
My Home study program was recorded in my studio and offers all the secrets to being a success in the media. But it’s so much more than just getting you interviews.
If that’s all you want, send me $2000 and I’ll book you on 20 shows tomorrow.
No, the secret is not just getting on the shows…it’s in knowing how to talk about your book, present yourself as an expert, and connect with listeners so that they need to have your book, product or service!
Doesn’t that make sense?
Why would anyone invest $2000 to get booked without truly understanding what the media expects from them, how to drive traffic back to their website during the interview and how to make one appearance become 5 or 10 appearances?
I’m very proud to say On-Air Publicity clients not only get on the air, but they often become regular weekly or monthly guests…and some even get offered their own shows.
If you can listen to CD’s and then follow the Action plan, the ON Air Publicity Home study program will be a great investment in your career.
I take your success very seriously.
Here’s what’s included with my ‘Home Study Instant Download Package’
- 2011 e-book/ Training Manual which includes examples and templates to create your own publicity kit
- Nearly 3 Hours of Audio walking you step-by-step through the process of creating your own powerful media campaigns and How to be a Superstar interview every time! (Recorded in Studio so it sounds like I’m sitting beside you)
Module #1
Publicity Overview, 13:36 – How to use publicity to build a list, build your national brand, and sell products.
Gabby Cabby, 6:11 – (This is an interview with a Cab Driver who does his own PR and is now heard by 300 Million people in 71 countries…every month!) The strategies that work for him, will work for you!
What’s Your Value, 20:01 – It all starts here. Interviews are not about you. They are about the listeners and what you can do to entertain and educate. This is the foundation most people miss and why they never get On-Air.
Module #2
How Radio Works, 10:32 – Once you understand the inside workings of a radio show, it will be easier for you to become a resource and get booked again and again. Those who do the homework have a far greater chance of success. Understanding this will save you months of frustration.
Interview – T. Harv Eker, 11:08 – After this interview with T. Harv, listeners rushed to the bookstore to grab a copy. The bookstore sold every copy and had to place a big order for more. Listen and learn how T. Harv gets results by not sounding like an infomercial…but instead by delivering great content people need to hear!
Radio Insiders – (Don’t just take my word for it! Here’s a sampling of radio hosts who joined some of my live calls to talk about their shows, what they want from guests, and how to contact hosts without coming across as a stalker.
Mary Love, 8:40 – TOP 40
Greg Shannon, 7:15 – Country
Brad Dryden, 7:28 – The Bear – ROCK/FUN
Oly – The Joke Guy, 8:10 – Classic Rock Jock from one of the most successful morning shows in Canada
Module #3
How to create a successful Media Release, 26:34 – A Media release is the introduction and industry standard for getting booked by media. Things have changed in the past 5 years. Being a radio host who is being pitched constantly, I will show you what you need to have to create an eye-catching media release that grabs the attention of the producer and the show host.
The genius behind the Media Page, 9:47 – Old-fashioned PR kits will make you broke! The media page I teach you to create, complete with templates, will make the media believe you are a true pro…even if you have never done an interview before.
(Honestly, every interview has a 50/50 shot at making it to air – do this right and your chances will increase to 98%)
(If you don’t know what these are, no worries, they are only the foundation of your PR campaign…but don’t worry, I’ll teach you how to create them and why you need them.)
Module #4
How to Make Contact and get booked, 17:09 – On TV, Radio, Podcasts, Magazines, and Newspapers,
PLUS: where to find their contact information without spending money on a media contact list.
Oprah Producer – Michele Anton, 16:43 – Michelle is an ex-producer who’s worked with the best in the industry: DR. Laura, Oprah, Danny Bonaduce, A&E Biography, and more. She shares what she looks for in booking interviews and how to best approach the Top shows in America.
Be a Great Interview, 14:48 – Anybody can hire a PR firm to book you interviews…but just because you get booked, that doesn’t mean the interview will ever run or anyone will hear it. Even I have deleted many interviews that were not good enough to be played on the radio. The only sure way to get played…is to be a great interview. Here you will learn about sound bytes, stories, and how to match the tone of the host.
This unlike any other Home-study course because instead of guessing if you will get booked,
Wayne will personally work with you to make sure it’s right!
On-Air Publicity’s: Instant Digital Download Home Study Course Includes:
- The above mentioned 3 Hours of audio Training
- 2 Private 1-on-1 coaching sessions(30 minutes)
- 1 Private Media Strategy session
- 1 Produced Radio Interview demo showcasing you
- Plus Wayne will check your homework, and work with you to create the ultimate Media Release & online Media Press Kit!
INVEST NOW $497
[wp_eStore_buy_now:product_id:3:end] [wp_eStore_cart_when_not_empty]If you have any questions, call On-Air Support 1-250-512-1281