On-Air Newsletter – July 22, 2010
Of course being a radio host you can listen instead of read
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In this edition:
- 80’s Star makes it big in 2010
- PR special
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1. 80’s Star Makes it Big in 2010
Getting On-Air Publicity is essential for making you standing out above your competition. BUT no one can tell you which opportunity will be the one to kick your brand to the next level of greatness.
So when it comes to PR my best advice is, “Be everywhere.” Get featured in magazines, newspapers, online articles, TV interviews and of course get tons and tons of radio exposure.
If you’ve been reading my newsletters you KNOW I teach with real life examples.
For today’s lesson, let’s jump into the 80’s time machine….
Brett Michaels is the lead singer of the 80’s band Poison. We really hadn’t heard anything about Brett for the last fifteen to twenty years except for being featured on an episode of MTV Cribs. BUT in the last 6 months, Brett has become a celebrity who is being talked about everywhere.
We watched him on The Celebrity Apprentice. We watched him get knocked out cold on the Emmy’s. Then we worried about him when he had a brain hemorrhage and was in ICU for a week. And guess who was talking about him every step of this journey?
…Every entertainment journalist on the planet!
Now he’s releasing a new album that is getting a ton of coverage. Last weekend he was a special guest on the Joy Behar Show. I’ve seen him on CNN Entertainment news, ET, and Extra. Brett Michaels is the man!
I can’t wait to see what happens with his album and what he gets offered next.
We don’t know which event made Brett newsworthy again…but we can all agree his career is red-hot.
2. Summer Special – Can On-Air Publicity work for you?
That depends. If your business is Fax machines…I think we might have a tough time. But if you have something unique to say, then we can get you media.
Summer is a quiet time for media. So we’ll look at interviews we regularly wouldn’t touch. This means opportunity for you. If you want a complete Media Campaign created for you, check out my summer special!
Includes:
3 Live 1-on-1 sessions with Wayne $200 x 3 = 600
Produced Demo interview for your media page $100
Media Release – Introducing –an essential $350
A Media Road Map – with intro and questions $200
900 Radio Contacts emails and phone numbers $200
Email letter making contact with producers $200
$1650 Retail
Summer Special: $897
Want to sign up or have questions…just email me at: wayne@onairpublicity.com
Coming up in next week’s newsletter:
-What marketers can learn from Taylor Swift
– A new producer interview feature
Thanks so much for your time,
Have a great week!
Wayne
PS If you have publicity, author pr questions, contact me, I am always here to help and be of service!
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Other pages of interest
Join Wayne’s Facebook family: http://www.facebook.com/wayneontheradio
Follow Wayne on Twitter: www.twitter.com/waynekelly
There is nothing better than a producer sharing how to get on radio. It’s something I do daily…plus I get pitched all the time. Let me share the ‘Insider’s Guide to Radio Publicity” $28 http://www.onairpublicity.com/2009/11/e-book/
What clients say about working with Wayne and getting tons of Media Exposure: http://www.onairpublicity.com/clients/
Know others that need Publicity or media training? Get Paid with Wayne’s affiliate program– now paying 25%: Check out the Affiliate Program
Podcasting – I do all the work – You be the star – ever person walking around with an ipod is a potential client!!!
http://www.onairpublicity.com/my-podcasts/
Homestudy Publicity Course $147:
http://www.onairpublicity.com/2009/11/my-home-study-course/
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If you enjoy The On Air Publicity Newsletter, please forward it to
friends and colleagues. It comes to you monthly from
Radio Host, Media Coach Wayne Kelly
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And 40 radio contacts that will interview you by phone, and
Producer interviews about what they want from a guest subscribe:
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